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ABOUT
in
Mail
,
a storyteller, strategic wordsmith & streetfood-holic.
This is a selection of my work.
I
m
Smita
,
Viceroy Hotel Group
Giving a global hospitality brand a multi-dimensional identity
Nurai Island
Showcasing a new standard of personalized luxury
Accents
Creating a new vocabulary for Dubai's diners
Hale Malana
Paving the way for Curio Hotels' debut in Hawai'i
Air Arabia
Giving travelers access to more world for less
Meraas Hotels
Defining the language of luxury for two new resorts
Luxury Travel Report
A post-pandemic look at travel trends across North America
Bread Street Kitchen
Not all F-words are bad
Statlew District
An innovative, Indigenous-led district breathes new life into an ancestral village site.
Ynot DXB
A treat for urban oenophiles
Toro + Ko
This and that and tapas too
A little miscellany
Some F&B campaigns that stuck with me
A little more miscellany
Some radio campaigns that stuck with me
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